Founders: Get Those Skeletons Out of the Closet!

No company is perfect. And your investors are going to discover your imperfections sooner or later. Here's why you should beat them to it. Everyone has a body feature, quirky trait, or embarrassing life event that they’re uncomfortable sharing. We typically do everything we can to bury or mask those imperfections. Founders often do the same thing with their companies. Maybe there’s a bug in the company’s software that could squash its credibility or security, or maybe the company’s customer retention metrics are underwhelming. Entrepreneurs are understandably sensitive...